At start it took sometime for the search engine optimization to expand and be recognized as an industry because the technique for this technology to implement was flawed and exploited by some rogue elements to manipulate it for getting higher rankings and they were even successful but it badly tarnished the image of this concept as it was not giving the relevant results then; therefore it didn’t came up to the users expectation and very soon the concept of search engine optimization was going down the drain but it was not something to go down the drain and who knew its worth started digging out ways to some how rescue this and soon came the day when Google came and introduced some off page factors to be also counted in order to award a ranking; which helped in bringing back the hey days of search engine optimization.

The search engine optimization services were provided by some very big names such as Yahoo! and Microsoft but they both failed in gaining popularity that became the fortune of Google; as it was widely known for its search engine optimization services and they also sensing the tide coming their way restricted their research and development limited to this sector for quite sometime and that proved to be a very good decision as the relevancy for their search results was much higher as compared to other big wigs such as Yahoo! and Microsoft. Yahoo! at start took some very desperate measures to some how increase it market share by practicing its usual habit of acquiring other service providers in the same sector but with a small capital; such as it bought Intkomi, AltaVista and AlltheWeb. Later Microsoft also jumped into the bandwagon after the failure of MSN search, it recently came up with Bing that they claim to be a new and improved technology as compared to the previous ones, but the Google large share of more than 85% is hard for any one to challenge alone therefore lately Yahoo! search engine shall also be powered by Microsoft’s Bing. Most of the search engine consultancy firms such as; SEO Edinburgh, for having higher ranking they usually follow the guidelines laid by Google to have higher ranking as they still enjoy a hefty market share of more than 80%.